Creation of concept and deliverables aligning Adam Kings #adamsvirtualhug as the driver to engage virtually with National Hugging Day. National Buildings such as the Samuel Beckett Bridge and GPO in Dublin projected Adams hug onto the buildings and many more lit up pink to recognise the day. National and International Media coverage achieved with plans to build on the success in 2021.
A partnership with An Post and our client Adam King to bring Adams message of connection to every home during Covid Lockdown 2020. The project received international engagement for both brands and national media coverage.